In any modern-day business and especially in PR, it is becoming increasingly difficult to stand out from the crowd. With the hundreds, if not thousands of other companies out there selling or offering similar products or services, these days companies have to answer the question of why people should buy from them, as opposed to someone else.
In the realm of public relations, there are a multitude of skills that one has to acquire and hone in order to run a successful campaign. One of the most vital of these is the ability to target and obtain the right press and media coverage for clients. Here are a few pointers on how best to find the most relevant media for your PR story.
In the field of public relations, we deal with a lot of content on a daily basis. From press releases, email pitches and blog articles, we have learnt that there is no substitute for polished, relevant and informed written content. Here are five reasons why effective writing should matter to you.
Whether you manage your own PR or employ a specialist or agency to do it for you, if done right public relations can yield the most spectacular of returns and adds tremendous value to any business. Here are some of the benefits associated with good PR.
Public Relations can mean a lot of things to a lot of different people and to try find a succinct definition although possible tends to define the profession in a very narrow sense. So in order to keep this article short we will rather define what PR means to us.
Encompassing a multitude of disciplines, PR is in its essence is the process of