Social Media – Strategy development; content plan drafting and execution; content production; posting and conversation management; paid-for boosting; influencer pitching and management.
Digital Marketing – Online auditing with report-back and recommendations; website strategy, wireframe design, development and marketing; pay-per-click advertising and search engine optimisation marketing; newsletter design, copywriting and sendouts.
DIGITAL CASE STUDY
The Cape Town Carnival, held annually in March, is a street parade that showcases and celebrates the diversity of Cape Town and South Africa. For several hours on a late-summer evening, more than 50 energetic and talented community performance groups, spectacular floats, giant puppets and extravagant costumes bring the Green Point Fan Walk alive, while 54 000+ spectators from all over the world converge along the 1,2km parade route.