Full-Service PR Agency
We use the power of editorially driven storytelling, combined with the backing of big-name journalists and influencers and the input of specialised senior PR personnel, to deliver results that have a direct and measurable effect on our clients’ marketing activities.
Our PR firms services include:
- Strategic consulting.
- Content development (including composite news release and/or thought-leadership op-ed writing).
- Story pitching to journalists and influencers (media/influencer liaison).
- High-quality publicity generation.
- Interview (broadcast, online and print) pitching and setup.
- Spokesperson media training.
- Spokesperson profiling (including editorial profiling and/or pitching and securing speaking engagements).
- Speech writing.
- Editorial feature and supplement tracking.
Industry Specialisation
During Transform’s 13-year existence, we’ve worked in a broad variety of b2b and b2c industries, often with market leaders in their industries or categories, and right across different sizes and shapes of organisations and companies. Key industries and clients that we’ve represented include:
B2C
Tourism and Hospitality
Taj Hotels; Design Hotel’s Gorgeous George; Lufthansa InTouch; More Family Collection (family-owned group of super-luxury lodges, hotels and residences in Southern Africa); and the Zanzibar Ministry of Tourism and Heritage.
Real Estate
Habitat for Humanity International; PennyRoyal Ltd (Gibraltar-based property developer; developer of Blue Amber mega-luxury resort in Zanzibar); Old Mutual Properties; Pareto Ltd.; Liberty Two Degrees; Standard Bank Properties; and DHL Stadium, Cape Town.
Retail
Paul Smith (British luxury fashion label); Big Blue (leading fashionwear retail chain in South Africa); and Ackermans (budget fashion and homeware retail chain in Africa).
Fast-Moving Consumer Goods
Diageo (Ciroc vodka, Tanqueray No Ten, Don Julio Reposado, Lagavulin, Talisker, Glenkenchie, Oban and Singleton); Distell (Mainstay54, Bain’s Cape Mountain Whisky); and Devil’s Peak Brewing Company.
Sport, Health and Nutrition
IAAF Gold-Label-Status Sanlam Cape Town Marathon (currently an Abbotts World Marathon Major Candidate); ABSA Cape Epic; ; Ossur (global leader in non-invasive orthopaedics); Nikel Cosmetics; Cricket South Africa; FNB Varsity Cup (rugby); and Vital Health Foods.
Technology
TECNO Mobile (Africa’s largest-selling smartphone brand by Transsion Holdings, China); iTel Mobile; bidorbuy (Africa’s original online marketplace); and Pargo (click-and-collect last-mile delivery specialists).
B2B
Supply chain and logistics
Bidvest International Logistics; Pargo; and the Chartered Institute of Procurement and Supply (CIPS).
Technology
Lufthansa InTouch; Times 3 Technologies (T3T) (Sage software’s largest African reseller); and New Leaf Technologies (learning and development eLearning solutions).
Automotive Aftermarket
Motus Aftermarket Parts (formerly Midas Group).
ISO Standardisation
WWISE (business standardisation specialist).
Media
Luma Animation; AIR Films; Engage (design and digital marketing agency); Fountainhead Design (packaging design agency); Just Design (branding agency specialising in packaging design); Haveyouheard (word-of-mouth marketing agency); and The Hardy Boys Advertising.
Medical
Ossur
Why PR and digital marketing, rather than advertising?
Raise brand awareness AND build credibility
Like advertising, PR can substantially raise brand awareness. PR can, however, also build credibility and trust in a client’s brand through the endorsement of media and influencers. This way, what your markets see is far more believable and poignant than conventional advertising.
Change a narrative
If you’re wanting to change a narrative that affects how you go about your business, PR through its powerful storytelling ability can shift, enhance and build a brand’s reputation through the endorsement of media and influencers. Transform analyses your organisation, discovers what’s positive and meaningful to your audiences, and then translates these findings into stories that appeal to the media.
Build trust and talkability
Thought-leadership PR can significantly deliver on clients’ marketing needs, particularly in a downturn. According to the 2023 LinkedIn-Edelman Thought Leadership Impact Report, 62% of c-suite executives – the top level of management in their specific departments – are planning for an economic downturn this year, while most (90%) decisionmakers say they are more inclined to listen to or act on referrals from people they know or respect when deciding on what to buy, and 61% believe that an organisation’s thought-leadership can be a lot more effective at demonstrating the value of a product/service compared to other forms of marketing.
PR CASE STUDY
The Sanlam Cape Town Marathon (SCTM) is Africa’s only IAAF Gold Label marathon. Since its relaunch under a new rights agreement with Western Province Athletics five years ago, it has cemented itself as the continent’s must-run city marathon. The ambition is for it to become a member of the illustrious World Marathon Majors, the largest and most renowned marathons in the world.
