PR – Full A to Z of strategically sound, creatively compelling PR and Communications that’s driven by a synergy in agency-client people-to-people values.
PR strategy development including drafting of tactical plans; high-quality, informed and topical writing (press releases, thought-leadership articles, news alerts, spokesperson profiles, speeches, case studies, newsletters, mailers, blog posts, copy iteration for social-media posts, video scripts); strategic and solid media and influencer relationship management; proactive publicity generation (business-to-business and business-to-consumer); thought-leadership campaign planning and management; spokesperson profiling.
PR CASE STUDY
The Sanlam Cape Town Marathon (SCTM) is Africa’s only IAAF Gold Label marathon. Since its relaunch under a new rights agreement with Western Province Athletics five years ago, it has cemented itself as the continent’s must-run city marathon. The ambition is for it to become a member of the illustrious World Marathon Majors, the largest and most renowned marathons in the world.