MEET THE TRANSFORM TEAM
Although we pride ourselves in developing for clients a sound strategy, relatable and cool creative outlay, and a campaign that’s cost competitive, those aren’t our selling points. Our people are. We’re a small but very skilled team that’s hands-on and agile, and our personal values reflect those of the company. When there’s a fundamental connection between who we are as people and what you do as a business – when a synergy exists between our own values, both personal and professional, and those of you and your company – that’s when the magic happens.
Craig Dummett
Senior Account Director
With over 20 years in PR and digital marketing, Craig has led high-impact campaigns across South Africa, the UK, the USA, the UAE, and East and Southern Africa. He has worked with global brands like Renault, Paul Smith, Diageo, Lufthansa InTouch, and the Elton John AIDS Foundation. An expert in strategic communications, media relations, and digital marketing, he blends industry insight with a results-driven approach. Holding an Executive MBA from UCT, Craig partners with brands to drive meaningful impact and long-term growth.
Maria Oosthuizen
Senior Account Director
Maria brings over two decades of PR and marketing expertise, aligning business strategy with impactful communication. Passionate about driving meaningful connections, she leverages her deep industry insight to grow brands, expand markets, and enhance visibility. Detail-oriented and relationship-focused, she ensures every campaign delivers measurable value.
Natascha Conradie
Senior Account Manager
A media relations powerhouse, Natascha excels in securing top-tier press and influencer support. With deep industry knowledge and strong local and international media connections, she crafts compelling narratives that win trust and visibility. Reliable, budget-savvy, and results-driven, she consistently earns client loyalty through her commitment to excellence.
John Harvey
Senior Writer
A former journalist with 20+ years of experience, John has reported for leading South African and international publications. His love for storytelling and sharp editorial eye shape every project he takes on. When not crafting compelling content, he’s either watching or playing cricket—still hoping for a call-up to the national team.
Michael Richards
Digital Marketing Expert
A digital marketing expert, Michael designs data-driven strategies across SEO, content, PR, and social media. With a keen analytical mindset and a customer-first approach, he creates impactful digital campaigns that drive engagement and business growth.
Jeanene Van Zyl
Graphic Designer
A seasoned designer with a BA Honours in Information Design, Jeanene has worked across branding, packaging, and advertising. Detail-oriented and highly professional, she transforms creative briefs into visually compelling designs that capture attention and drive impact.