MEET THE TRANSFORM TEAM
Although we pride ourselves in developing for clients a sound strategy, relatable and cool creative outlay, and a campaign that’s cost competitive, those aren’t our selling points. Our people are. We’re a small but very skilled team that’s hands-on and agile, and our personal values reflect those of the company. When there’s a fundamental connection between who we are as people and what you do as a business – when a synergy exists between our own values, both personal and professional, and those of you and your company – that’s when the magic happens.
Craig, who has more than 20 years of solid industry experience, is the anchor of all client relationships. He got his start under the mentorship of industry pioneers, including Jeremy and Annette Cowley Nel, Marcus Brewster and Sarah Rice, and has since worked across a broad range of client industries. He’s managed several former employees who’ve gone on to build successful careers for themselves in PR and marketing. In 2013, after reaching a rock bottom in his recovery from a lifelong illness, he began to develop an interest in working with brands and organisations that have the ability to transform the lives of others where it’s really needed, often by meaningfully addressing deep societal needs. He strives to align his personal story and values with those of clients who are in need of a communicator who operates from the heart, from a place of conviction, and with empathy, skill and passion.