Blog Posts

14th Jul 2021

Procurement becoming evermore powerful in SA logistics/supply chain

Gaps still exist in finding the right kind of supplier, but these can be effectively addressed – Bidvest International Logistics. Johannesburg, 14 July 2021 – There […]
21st Jun 2021

Volumes of safe, reliable mobile transfers soar in Africa

The surge of mobile payments in Africa following the onset of the COVID-19 pandemic has seen the rise of financial technology unicorns on the continent. This […]
29th Oct 2020

Standardisation compliance can be an effective way to tackle corruption in South Africa

Public entity SALGA a shining example that government (and business) can get it right Johannesburg, 29 October 2020 – Yesterday, in an update before Parliament’s Standing […]
1st Jun 2017
Content-Marketing

Content and content marketing: moving pictures

The importance of quality content is about standing out in a market that’s overly saturated with online media at the moment.
4th May 2017
Brand_Activations

Brand activations : the X factor

Event management, an important discipline within the overall brand-activation mix, is all about creating the kind of buzz that genuinely piques people’s interest. In the lead-up to this year’s Cape Town Carnival, for instance, three buzz-creating mini-events were held to raise interest in the carnival and keep it firmly in the public focus.
12th Apr 2017
Brand_Activations_event_marketing

Brand activation through event marketing

It’s said that in any marketing/PR campaign, content is king. This, of course, means quality content. So forget the hard sell and/or dry press releases. Today’s audiences are looking for content that they can really engage with. In this first of a two-part series, we talk to Ross Hillier, photographer and filmmaker, about what makes quality film content.
28th Mar 2017
Rise_rise_the_influencer

The rise of the influencer

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
14th Mar 2017
Rise_rise_the_influencer_2

The rise of the influencer

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
28th Feb 2017
story telling

Storytelling, shareability and other key ingredients for successful digital communication.

Estée de Villiers has her finger firmly on the social-media and digital-marketing pulse. She tells us who’s getting it right and why, and reveals a few surprising trends, including a move away from Facebook, partly because people are finally beginning to value their privacy.