Blog Posts

6th Dec 2021

Why ERP is the sector-specific boost to the economy

Johannesburg, 6 December 2021 – An enterprise resource planning (ERP) system is rarely the first thing that springs to mind when considering boosting sector growth and […]
21st Oct 2021

Win cash and the world’s clearest selfie-camera smartphone, TECNO CAMON 17P

To celebrate the launch of the CAMON 17P in South Africa, TECNO Mobile is giving away amazing prizes in its #TimeToStandOut selfie-challenge Johannesburg, 21 October 2021 […]
14th Jul 2021

Procurement becoming evermore powerful in SA logistics/supply chain

Gaps still exist in finding the right kind of supplier, but these can be effectively addressed – Bidvest International Logistics. Johannesburg, 14 July 2021 – There […]
21st Jun 2021

Volumes of safe, reliable mobile transfers soar in Africa

The surge of mobile payments in Africa following the onset of the COVID-19 pandemic has seen the rise of financial technology unicorns on the continent. This […]
29th Oct 2020

Standardisation compliance can be an effective way to tackle corruption in South Africa

Public entity SALGA a shining example that government (and business) can get it right Johannesburg, 29 October 2020 – Yesterday, in an update before Parliament’s Standing […]
1st Jun 2017
Content-Marketing

Content and content marketing: moving pictures

The importance of quality content is about standing out in a market that’s overly saturated with online media at the moment.
4th May 2017
Brand_Activations

Brand activations : the X factor

Event management, an important discipline within the overall brand-activation mix, is all about creating the kind of buzz that genuinely piques people’s interest. In the lead-up to this year’s Cape Town Carnival, for instance, three buzz-creating mini-events were held to raise interest in the carnival and keep it firmly in the public focus.
12th Apr 2017
Brand_Activations_event_marketing

Brand activation through event marketing

It’s said that in any marketing/PR campaign, content is king. This, of course, means quality content. So forget the hard sell and/or dry press releases. Today’s audiences are looking for content that they can really engage with. In this first of a two-part series, we talk to Ross Hillier, photographer and filmmaker, about what makes quality film content.
28th Mar 2017
Rise_rise_the_influencer

The rise of the influencer

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.