27th May 2014
Why-Writing-Matters-1

Five reasons you should take your writing more seriously

In the field of public relations, we deal with a lot of content on a daily basis. From press releases, email pitches and blog articles, we have learnt that there is no substitute for polished, relevant and informed written content. Here are five reasons why effective writing should matter to you.
21st May 2014

A Few Of The Benefits Of PR

Whether you manage your own PR or employ a specialist or agency to do it for you, if done right public relations can yield the most spectacular of returns and adds tremendous value to any business. Here are some of the benefits associated with good PR.
15th May 2014
What-is-PR

What is PR | Public Relations

Public Relations can mean a lot of things to a lot of different people and to try find a succinct definition although possible tends to define the profession in a very narrow sense. So in order to keep this article short we will rather define what PR means to us. Encompassing a multitude of disciplines, PR is in its essence is the process of