16th Sep 2014
What-Does-a-PR-Agency-Do

What Does A Public Relations Agency Do?

Public Relation agencies and practitioners fulfill a number of different roles when it comes to promoting clients and brands as a whole, but what does their job actually entail and how do they do what they do?
19th Jun 2014
Untitled-design-141

Defining your unique selling proposition for PR.

In any modern-day business and especially in PR, it is becoming increasingly difficult to stand out from the crowd. With the hundreds, if not thousands of other companies out there selling or offering similar products or services, these days companies have to answer the question of why people should buy from them, as opposed to someone else.
2nd Jun 2014
How-To

How to find the right media for your PR story

In the realm of public relations, there are a multitude of skills that one has to acquire and hone in order to run a successful campaign. One of the most vital of these is the ability to target and obtain the right press and media coverage for clients. Here are a few pointers on how best to find the most relevant media for your PR story.
27th May 2014
Why-Writing-Matters-1

Five reasons you should take your writing more seriously

In the field of public relations, we deal with a lot of content on a daily basis. From press releases, email pitches and blog articles, we have learnt that there is no substitute for polished, relevant and informed written content. Here are five reasons why effective writing should matter to you.
21st May 2014

A Few Of The Benefits Of PR

Whether you manage your own PR or employ a specialist or agency to do it for you, if done right public relations can yield the most spectacular of returns and adds tremendous value to any business. Here are some of the benefits associated with good PR.
15th May 2014
What-is-PR

What is PR | Public Relations

Public Relations can mean a lot of things to a lot of different people and to try find a succinct definition although possible tends to define the profession in a very narrow sense. So in order to keep this article short we will rather define what PR means to us. Encompassing a multitude of disciplines, PR is in its essence is the process of
8th Apr 2020

Diversification the new normal in supply chains post Covid-19

Volume, variety and type of suppliers will increase to offset growing risk and price dominance Johannesburg, 8 April 2020 – The financial impact of the coronavirus […]
6th Apr 2020

Covid-19 impact could be huge opportunity for value-driven tourism products like aparthotels

Post-pandemic price-conscious travellers will want bigger bang for their buck than ever before Cape Town, 6 April 2020 – With a national lockdown in place to […]
30th Mar 2020

Use the Covid-19 lockdown to think differently about educating orphaned and vulnerable children

Crowdfunding, delivery of food, hygiene and learning packs, and psychosocial support could #changethestory Johannesburg, 30 March 2020 – Close on nine million of South Africa’s twelve-million […]
17th Mar 2020

“Develop a compliance-focused business culture” – BIL head of legal

Compliance in South Africa’s logistics businesses now more important than ever before Johannesburg, 17 March 2020 – With South Africa’s domestic economy officially in recession, the […]
11th Mar 2020

Poignant Khoi-Khoi-inspired performance to open Cape Town Carnival

Khoi mouthbow playing by Glen Arendse soundscapes deeply spiritual artistry of South Africa’s first people. Cape Town, 11 March 2020 – South Africa being home to […]
28th Feb 2020

Heritage dance form to shine at Cape Town Carnival

Karoo youth group will kick up dust at annual extravaganza, signalling how riel has changed their lives for the better. Cape Town, 28 February 2020 – […]
27th Feb 2020

Collaboration and creativity in final push before annual event

Cape Town Carnival’s workshop is a hive of activity as floats, costumes and giant puppets are given their finishing touches Cape Town, 27 February 2020 – […]
27th Feb 2020

East London township matriculants shine in maths and physical science

Kutlwanong Centre for Maths, Science and Technology’s Promaths after-school tuition programme contributes to another year of exemplary performance from learners in one of the country’s poorest […]
19th Feb 2020

Swartland youngster’s striking dance talent – and sheer grit and determination – leads to highly successful career in the arts

For the love of dance Cape Town, 19 February 2020 – As young as he is, Tyron Zoutman has already won a string of local and […]