Blog
1st Jun 2017
The importance of quality content is about standing out in a market that’s overly saturated with online media at the moment.
4th May 2017
Event management, an important discipline within the overall brand-activation mix, is all about creating the kind of buzz that genuinely piques people’s interest. In the lead-up to this year’s Cape Town Carnival, for instance, three buzz-creating mini-events were held to raise interest in the carnival and keep it firmly in the public focus.
12th Apr 2017
It’s said that in any marketing/PR campaign, content is king. This, of course, means quality content. So forget the hard sell and/or dry press releases. Today’s audiences are looking for content that they can really engage with. In this first of a two-part series, we talk to Ross Hillier, photographer and filmmaker, about what makes quality film content.
28th Mar 2017
Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
14th Mar 2017
Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
28th Feb 2017
Estée de Villiers has her finger firmly on the social-media and digital-marketing pulse. She tells us who’s getting it right and why, and reveals a few surprising trends, including a move away from Facebook, partly because people are finally beginning to value their privacy.
7th Feb 2017
Social media is no longer just for keeping in touch, boasting about what you had for breakfast and posting artfully filtered pics of your hols. It’s now a bona-fide mainstream marketing tool. Our digital marketing expert Michael Richards tells us what’s coming down the wire in 2017.
2nd Oct 2014
There’s an old saying that goes, “Advertising is what you pay for; publicity is what you pray for.” Working in public relations, this speaks volumes for us, as objective coverage solicited from reputable news mediums and publications has a wonderful effect on increasing our clients’ brand awareness and ultimately their bottom line.
16th Sep 2014
Public Relation agencies and practitioners fulfill a number of different roles when it comes to promoting clients and brands as a whole, but what does their job actually entail and how do they do what they do?
11th Mar 2020
Khoi mouthbow playing by Glen Arendse soundscapes deeply spiritual artistry of South Africa’s first people. Cape Town, 11 March 2020 – South Africa being home to […]
28th Feb 2020
Karoo youth group will kick up dust at annual extravaganza, signalling how riel has changed their lives for the better. Cape Town, 28 February 2020 – […]
27th Feb 2020
Cape Town Carnival’s workshop is a hive of activity as floats, costumes and giant puppets are given their finishing touches Cape Town, 27 February 2020 – […]
27th Feb 2020
Kutlwanong Centre for Maths, Science and Technology’s Promaths after-school tuition programme contributes to another year of exemplary performance from learners in one of the country’s poorest […]
14th Feb 2020
“Incredible Journey: Sounds of South Africa” Cape Town, 14 February 2020 – On the Cape Town leg of her nationwide homecoming victory tour, Miss Universe Zozibini […]
31st Jan 2020
“Incredible Journey: Sounds of South Africa” Cape Town, 31 January 2020 – From marimba to marabi, uhadi to riel. The voices of our women to the […]
28th Jan 2020
OLICO-tutored 2019 matriculants achieve 100% pass rate Johannesburg, 28 January 2020 – Considered a critical gateway subject for jobs needed to drive South Africa’s economic growth […]
20th Jan 2020
Efficiency and ultra-quick turnaround are key factors driving this demand Johannesburg, 20 January 2020 – The global procurement market is expected to grow by 7.6% over […]