1st Jun 2017
Content-Marketing

Content and content marketing: moving pictures

The importance of quality content is about standing out in a market that’s overly saturated with online media at the moment.
4th May 2017
Brand_Activations

Brand activations : the X factor

Event management, an important discipline within the overall brand-activation mix, is all about creating the kind of buzz that genuinely piques people’s interest. In the lead-up to this year’s Cape Town Carnival, for instance, three buzz-creating mini-events were held to raise interest in the carnival and keep it firmly in the public focus.
12th Apr 2017
Brand_Activations_event_marketing

Brand activation through event marketing

It’s said that in any marketing/PR campaign, content is king. This, of course, means quality content. So forget the hard sell and/or dry press releases. Today’s audiences are looking for content that they can really engage with. In this first of a two-part series, we talk to Ross Hillier, photographer and filmmaker, about what makes quality film content.
28th Mar 2017
Rise_rise_the_influencer

The rise of the influencer

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
14th Mar 2017
Rise_rise_the_influencer_2

The rise of the influencer

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
28th Feb 2017
story telling

Storytelling, shareability and other key ingredients for successful digital communication.

Estée de Villiers has her finger firmly on the social-media and digital-marketing pulse. She tells us who’s getting it right and why, and reveals a few surprising trends, including a move away from Facebook, partly because people are finally beginning to value their privacy.
7th Feb 2017
Coming soon to a device near you

Coming soon to a device near you… digital marketing trends to watch out for this year

Social media is no longer just for keeping in touch, boasting about what you had for breakfast and posting artfully filtered pics of your hols. It’s now a bona-fide mainstream marketing tool. Our digital marketing expert Michael Richards tells us what’s coming down the wire in 2017.
2nd Oct 2014
prvsmarketing

10 Differences Between Marketing and PR

There’s an old saying that goes, “Advertising is what you pay for; publicity is what you pray for.” Working in public relations, this speaks volumes for us, as objective coverage solicited from reputable news mediums and publications has a wonderful effect on increasing our clients’ brand awareness and ultimately their bottom line.
16th Sep 2014
What-Does-a-PR-Agency-Do

What Does A Public Relations Agency Do?

Public Relation agencies and practitioners fulfill a number of different roles when it comes to promoting clients and brands as a whole, but what does their job actually entail and how do they do what they do?
11th Mar 2020

Poignant Khoi-Khoi-inspired performance to open Cape Town Carnival

Khoi mouthbow playing by Glen Arendse soundscapes deeply spiritual artistry of South Africa’s first people. Cape Town, 11 March 2020 – South Africa being home to […]
28th Feb 2020

Heritage dance form to shine at Cape Town Carnival

Karoo youth group will kick up dust at annual extravaganza, signalling how riel has changed their lives for the better. Cape Town, 28 February 2020 – […]
27th Feb 2020

Collaboration and creativity in final push before annual event

Cape Town Carnival’s workshop is a hive of activity as floats, costumes and giant puppets are given their finishing touches Cape Town, 27 February 2020 – […]
27th Feb 2020

East London township matriculants shine in maths and physical science

Kutlwanong Centre for Maths, Science and Technology’s Promaths after-school tuition programme contributes to another year of exemplary performance from learners in one of the country’s poorest […]
19th Feb 2020

Swartland youngster’s striking dance talent – and sheer grit and determination – leads to highly successful career in the arts

For the love of dance Cape Town, 19 February 2020 – As young as he is, Tyron Zoutman has already won a string of local and […]
14th Feb 2020

Homegrown Miss Universe thrills Cape Town with colourful Cape Town Carnival performers

“Incredible Journey: Sounds of South Africa” Cape Town, 14 February 2020 – On the Cape Town leg of her nationwide homecoming victory tour, Miss Universe Zozibini […]
31st Jan 2020

The Sounds of South Africa come to life at the Cape Town Carnival 2020

“Incredible Journey: Sounds of South Africa” Cape Town, 31 January 2020 – From marimba to marabi, uhadi to riel. The voices of our women to the […]
28th Jan 2020

Diepsloot matriculants buck the trend of South Africa’s troubling maths results

OLICO-tutored 2019 matriculants achieve 100% pass rate Johannesburg, 28 January 2020 – Considered a critical gateway subject for jobs needed to drive South Africa’s economic growth […]
20th Jan 2020

Digitised procurement becoming a point of difference for logistics firms in South Africa

Efficiency and ultra-quick turnaround are key factors driving this demand Johannesburg, 20 January 2020 – The global procurement market is expected to grow by 7.6% over […]