Blog
1st June 2017
The importance of quality content is about standing out in a market that’s overly saturated with online media at the moment.
4th May 2017
Event management, an important discipline within the overall brand-activation mix, is all about creating the kind of buzz that genuinely piques people’s interest. In the lead-up to this year’s Cape Town Carnival, for instance, three buzz-creating mini-events were held to raise interest in the carnival and keep it firmly in the public focus.
12th April 2017
It’s said that in any marketing/PR campaign, content is king. This, of course, means quality content. So forget the hard sell and/or dry press releases. Today’s audiences are looking for content that they can really engage with. In this first of a two-part series, we talk to Ross Hillier, photographer and filmmaker, about what makes quality film content.
28th March 2017
Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
14th March 2017
Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
28th February 2017
Estée de Villiers has her finger firmly on the social-media and digital-marketing pulse. She tells us who’s getting it right and why, and reveals a few surprising trends, including a move away from Facebook, partly because people are finally beginning to value their privacy.
7th February 2017
Social media is no longer just for keeping in touch, boasting about what you had for breakfast and posting artfully filtered pics of your hols. It’s now a bona-fide mainstream marketing tool. Our digital marketing expert Michael Richards tells us what’s coming down the wire in 2017.
2nd October 2014
There’s an old saying that goes, “Advertising is what you pay for; publicity is what you pray for.” Working in public relations, this speaks volumes for us, as objective coverage solicited from reputable news mediums and publications has a wonderful effect on increasing our clients’ brand awareness and ultimately their bottom line.
16th September 2014
Public Relation agencies and practitioners fulfill a number of different roles when it comes to promoting clients and brands as a whole, but what does their job actually entail and how do they do what they do?
18th June 2019
Actuarial science student from disadvantaged community gives reason to believe SA’s dire financial services skills quandary can be effectively tackled. Cape Town, 18 June 2019 – […]
18th June 2019
Corporate-funded extra tuition helped Someleze Mjekula achieve academically Cape Town, 18 June 2019 – Seventeen-year-old Someleze Mjekula is not your average teenager. Quiet and self assured, […]
11th June 2019
Organisers of the popular springtime city marathon apply for prestigious new International Athletics Federation accreditation for 2020 Cape Town, 11 June 2019 – This year’s Sanlam […]
11th June 2019
“Say Africa” given new life in nation-building musical collaboration Johannesburg, 11 June 2019 – Africa Month, observed annually in May, celebrates the arts, culture, economy and […]
28th May 2019
Major investments made in new facilities, equipment and workforce Johannesburg, 28 May 2019 – Despite market uncertainty, local logistics powerhouse Bidvest Panalpina Logistics (BPL) has forged […]
20th May 2019
Pharmacist founder of Croatian cosmetics brand Nikel tells how Cape Town, 20 May 2019 – Winter is a time for rest and rejuvenation of body and […]
3rd May 2019
Leading mixologist Jody Rahme introduces fun and sophisticated drinks menu at Cape Town’s sexiest rooftop bar and restaurant Cape Town, 3 May 2019 – With its […]
19th March 2019
Datatec honours 2018 matric students for outstanding results in maths and science East London, 19 March 2019 – Khanyisa Dyonashe’s 89% overall achievement put her first […]
1st June 2017
The importance of quality content is about standing out in a market that’s overly saturated with online media at the moment.