1st June 2017
Content-Marketing

Content and content marketing: moving pictures

The importance of quality content is about standing out in a market that’s overly saturated with online media at the moment.
4th May 2017
Brand_Activations

Brand activations : the X factor

Event management, an important discipline within the overall brand-activation mix, is all about creating the kind of buzz that genuinely piques people’s interest. In the lead-up to this year’s Cape Town Carnival, for instance, three buzz-creating mini-events were held to raise interest in the carnival and keep it firmly in the public focus.
12th April 2017
Brand_Activations_event_marketing

Brand activation through event marketing

It’s said that in any marketing/PR campaign, content is king. This, of course, means quality content. So forget the hard sell and/or dry press releases. Today’s audiences are looking for content that they can really engage with. In this first of a two-part series, we talk to Ross Hillier, photographer and filmmaker, about what makes quality film content.
28th March 2017
Rise_rise_the_influencer

The rise of the influencer

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
14th March 2017
Rise_rise_the_influencer_2

The rise of the influencer

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
28th February 2017
story telling

Storytelling, shareability and other key ingredients for successful digital communication.

Estée de Villiers has her finger firmly on the social-media and digital-marketing pulse. She tells us who’s getting it right and why, and reveals a few surprising trends, including a move away from Facebook, partly because people are finally beginning to value their privacy.
7th February 2017
Coming soon to a device near you

Coming soon to a device near you… digital marketing trends to watch out for this year

Social media is no longer just for keeping in touch, boasting about what you had for breakfast and posting artfully filtered pics of your hols. It’s now a bona-fide mainstream marketing tool. Our digital marketing expert Michael Richards tells us what’s coming down the wire in 2017.
2nd October 2014
prvsmarketing

10 Differences Between Marketing and PR

There’s an old saying that goes, “Advertising is what you pay for; publicity is what you pray for.” Working in public relations, this speaks volumes for us, as objective coverage solicited from reputable news mediums and publications has a wonderful effect on increasing our clients’ brand awareness and ultimately their bottom line.
16th September 2014
What-Does-a-PR-Agency-Do

What Does A Public Relations Agency Do?

Public Relation agencies and practitioners fulfill a number of different roles when it comes to promoting clients and brands as a whole, but what does their job actually entail and how do they do what they do?
18th June 2019
Datatec_Khanyisa_feature

An investment in us is an investment in your business and your industry

Actuarial science student from disadvantaged community gives reason to believe SA’s dire financial services skills quandary can be effectively tackled. Cape Town, 18 June 2019 – […]
18th June 2019
Datatec_Someleze_Feature

Movie about black women mathematicians inspires local learner

Corporate-funded extra tuition helped Someleze Mjekula achieve academically Cape Town, 18 June 2019 – Seventeen-year-old Someleze Mjekula is not your average teenager. Quiet and self assured, […]
11th June 2019

Sanlam Cape Town Marathon bids for IAAF Platinum Label classification

Organisers of the popular springtime city marathon apply for prestigious new International Athletics Federation accreditation for 2020 Cape Town, 11 June 2019 – This year’s Sanlam […]
11th June 2019
3-Mzansi-38

Youth choir and iconic musician come together in Africa Month campaign song

“Say Africa” given new life in nation-building musical collaboration Johannesburg, 11 June 2019 – Africa Month, observed annually in May, celebrates the arts, culture, economy and […]
28th May 2019

Bidvest Panalpina Logistics boosts infrastructure capacity and compliance capabilities

Major investments made in new facilities, equipment and workforce Johannesburg, 28 May 2019 – Despite market uncertainty, local logistics powerhouse Bidvest Panalpina Logistics (BPL) has forged […]
20th May 2019

Luxe pampering tips for a bright, healthy winter

Pharmacist founder of Croatian cosmetics brand Nikel tells how Cape Town, 20 May 2019 – Winter is a time for rest and rejuvenation of body and […]
3rd May 2019
2-Gigi_restaurant_interior_7

Tropical-island romance and round-the-world expeditions inspire playful Gigi Rooftop cocktails

Leading mixologist Jody Rahme introduces fun and sophisticated drinks menu at Cape Town’s sexiest rooftop bar and restaurant Cape Town, 3 May 2019 – With its […]
19th March 2019

Creative corporate-sector interventions contribute significantly to socioeconomic transformation

Datatec honours 2018 matric students for outstanding results in maths and science East London, 19 March 2019 – Khanyisa Dyonashe’s 89% overall achievement put her first […]
1st June 2017
Content-Marketing

Content and content marketing: moving pictures

The importance of quality content is about standing out in a market that’s overly saturated with online media at the moment.