1st Jun 2017
Content-Marketing

Content and content marketing: moving pictures

The importance of quality content is about standing out in a market that’s overly saturated with online media at the moment.
4th May 2017
Brand_Activations

Brand activations : the X factor

Event management, an important discipline within the overall brand-activation mix, is all about creating the kind of buzz that genuinely piques people’s interest. In the lead-up to this year’s Cape Town Carnival, for instance, three buzz-creating mini-events were held to raise interest in the carnival and keep it firmly in the public focus.
12th Apr 2017
Brand_Activations_event_marketing

Brand activation through event marketing

It’s said that in any marketing/PR campaign, content is king. This, of course, means quality content. So forget the hard sell and/or dry press releases. Today’s audiences are looking for content that they can really engage with. In this first of a two-part series, we talk to Ross Hillier, photographer and filmmaker, about what makes quality film content.
28th Mar 2017
Rise_rise_the_influencer

The rise of the influencer

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
14th Mar 2017
Rise_rise_the_influencer_2

The rise of the influencer

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
28th Feb 2017
story telling

Storytelling, shareability and other key ingredients for successful digital communication.

Estée de Villiers has her finger firmly on the social-media and digital-marketing pulse. She tells us who’s getting it right and why, and reveals a few surprising trends, including a move away from Facebook, partly because people are finally beginning to value their privacy.
7th Feb 2017
Coming soon to a device near you

Coming soon to a device near you… digital marketing trends to watch out for this year

Social media is no longer just for keeping in touch, boasting about what you had for breakfast and posting artfully filtered pics of your hols. It’s now a bona-fide mainstream marketing tool. Our digital marketing expert Michael Richards tells us what’s coming down the wire in 2017.
2nd Oct 2014
prvsmarketing

10 Differences Between Marketing and PR

There’s an old saying that goes, “Advertising is what you pay for; publicity is what you pray for.” Working in public relations, this speaks volumes for us, as objective coverage solicited from reputable news mediums and publications has a wonderful effect on increasing our clients’ brand awareness and ultimately their bottom line.
16th Sep 2014
What-Does-a-PR-Agency-Do

What Does A Public Relations Agency Do?

Public Relation agencies and practitioners fulfill a number of different roles when it comes to promoting clients and brands as a whole, but what does their job actually entail and how do they do what they do?
26th Jun 2020

Health and safety concerns point towards a more individualistic way of travelling

Global surveys provide a glimmer of hope for how accommodation providers can adapt themselves Cape Town, 26 June 2020 – Various lobbying efforts are underway to […]
15th Jun 2020

Corporate e-learning just became rosier for South African professionals

Learning-software company offers cost and resource-friendly solution to problems of social distancing, slashed budgets and lack of time, all while bridging the skills gap. Johannesburg, 15 […]
9th Jun 2020

Major telecoms companies zero-rate popular maths education programme for township youth

Covid-19 becomes tipping point for free browsing of programme for grade 7, 8 and 9 township learners. Johannesburg, 9 June 2020 – Major telecommunications companies MTN, […]
19th May 2020

When circumstances beyond your control prevent you fulfilling your contractual obligations

What is “force majeure” and when does it apply? Leading logistics firm’s head of legal explains Johannesburg, 19 May 2020 – As the consequences of the […]
19th May 2020

Leading aparthotel operator offers flexi-rental accommodation at 4/5-star luxury properties

Totalstay’s no-lease agreement mirrors growing flexible leasing in local commercial property market Cape Town, 19 May 2020 – Totalstay, a Cape Town-based aparthotel operator that operates […]
8th Apr 2020

Diversification the new normal in supply chains post Covid-19

Volume, variety and type of suppliers will increase to offset growing risk and price dominance Johannesburg, 8 April 2020 – The financial impact of the coronavirus […]
6th Apr 2020

Covid-19 impact could be huge opportunity for value-driven tourism products like aparthotels

Post-pandemic price-conscious travellers will want bigger bang for their buck than ever before Cape Town, 6 April 2020 – With a national lockdown in place to […]
30th Mar 2020

Use the Covid-19 lockdown to think differently about educating orphaned and vulnerable children

Crowdfunding, delivery of food, hygiene and learning packs, and psychosocial support could #changethestory Johannesburg, 30 March 2020 – Close on nine million of South Africa’s twelve-million […]
17th Mar 2020

“Develop a compliance-focused business culture” – BIL head of legal

Compliance in South Africa’s logistics businesses now more important than ever before Johannesburg, 17 March 2020 – With South Africa’s domestic economy officially in recession, the […]