Craig Dummett

10th Jul 2020

A move towards online exams gathers pace in South Africa

Learning-software company signs partnership deal that enables remote, paperless examinations Johannesburg, 10 July – New Leaf Technologies, which provides best-of-breed learning software and services to corporations, […]
1st Jun 2017
Content-Marketing

Content and content marketing: moving pictures

The importance of quality content is about standing out in a market that’s overly saturated with online media at the moment.
4th May 2017
Brand_Activations

Brand activations : the X factor

Event management, an important discipline within the overall brand-activation mix, is all about creating the kind of buzz that genuinely piques people’s interest. In the lead-up to this year’s Cape Town Carnival, for instance, three buzz-creating mini-events were held to raise interest in the carnival and keep it firmly in the public focus.
12th Apr 2017
Brand_Activations_event_marketing

Brand activation through event marketing

It’s said that in any marketing/PR campaign, content is king. This, of course, means quality content. So forget the hard sell and/or dry press releases. Today’s audiences are looking for content that they can really engage with. In this first of a two-part series, we talk to Ross Hillier, photographer and filmmaker, about what makes quality film content.
28th Mar 2017
Rise_rise_the_influencer

The rise of the influencer

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
14th Mar 2017
Rise_rise_the_influencer_2

The rise of the influencer

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
28th Feb 2017
story telling

Storytelling, shareability and other key ingredients for successful digital communication.

Estée de Villiers has her finger firmly on the social-media and digital-marketing pulse. She tells us who’s getting it right and why, and reveals a few surprising trends, including a move away from Facebook, partly because people are finally beginning to value their privacy.
7th Feb 2017
Coming soon to a device near you

Coming soon to a device near you… digital marketing trends to watch out for this year

Social media is no longer just for keeping in touch, boasting about what you had for breakfast and posting artfully filtered pics of your hols. It’s now a bona-fide mainstream marketing tool. Our digital marketing expert Michael Richards tells us what’s coming down the wire in 2017.
2nd Oct 2014
prvsmarketing

10 Differences Between Marketing and PR

There’s an old saying that goes, “Advertising is what you pay for; publicity is what you pray for.” Working in public relations, this speaks volumes for us, as objective coverage solicited from reputable news mediums and publications has a wonderful effect on increasing our clients’ brand awareness and ultimately their bottom line.
27th Jul 2020

Prolonged lockdown highlights need for holistic approach to educating SA’s township youth

Datatec Education and Technology Foundation Johannesburg, 27 July 2020 – Four months into South Africa’s crushing lockdown restrictions, a leading NPO is strengthening its multipronged approach […]
15th Jul 2020

Adapting a road-freight business for survival – and growth – in South Africa’s Covid-19 era

Bidvest International Logistics’ road-freight division sets new sights Johannesburg, 15 July 2020 – Compounded by a technical recession, a third-quarter GDP drop of 2%, and lockdown […]
10th Jul 2020

A move towards online exams gathers pace in South Africa

Learning-software company signs partnership deal that enables remote, paperless examinations Johannesburg, 10 July – New Leaf Technologies, which provides best-of-breed learning software and services to corporations, […]
6th Jul 2020

Are you getting the best e-bang for your buck?

Who to trust in an online retail world awash with special offers, tempting deals and big promises Johannesburg, 6 July 2020 – E-commerce, and specifically in […]
26th Jun 2020

Health and safety concerns point towards a more individualistic way of travelling

Global surveys provide a glimmer of hope for how accommodation providers can adapt themselves Cape Town, 26 June 2020 – Various lobbying efforts are underway to […]
15th Jun 2020

Corporate e-learning just became rosier for South African professionals

Learning-software company offers cost and resource-friendly solution to problems of social distancing, slashed budgets and lack of time, all while bridging the skills gap. Johannesburg, 15 […]
9th Jun 2020

Major telecoms companies zero-rate popular maths education programme for township youth

Covid-19 becomes tipping point for free browsing of programme for grade 7, 8 and 9 township learners. Johannesburg, 9 June 2020 – Major telecommunications companies MTN, […]
19th May 2020

When circumstances beyond your control prevent you fulfilling your contractual obligations

What is “force majeure” and when does it apply? Leading logistics firm’s head of legal explains Johannesburg, 19 May 2020 – As the consequences of the […]
19th May 2020

Leading aparthotel operator offers flexi-rental accommodation at 4/5-star luxury properties

Totalstay’s no-lease agreement mirrors growing flexible leasing in local commercial property market Cape Town, 19 May 2020 – Totalstay, a Cape Town-based aparthotel operator that operates […]