Cape Town Stadium launches Business Lounge Membership

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Cape Town Stadium launches Business Lounge Membership

More than just a seat; it’s the best experience in the house

Cape Town, 10 March 2021 – The new home of Western Province Rugby (WP Rugby), the iconic Cape Town Stadium, with its 62 000 capacity, has launched its Business Lounge membership, a top-notch hospitality offering. This is part of the commercialisation drive of Cape Town Stadium. Following global trends, this shared-space hospitality experience is tailored to be flexible to suit the individual’s needs. Aimed at the Sports Fanatic, the Business Networker and the Family of Fans, membership guarantees ticket holders the selected same-seat location in the newly renovated Business Lounge spectacularly situated directly above halfway line.

“We’re certainly open for business,” says Lesley de Reuck, CEO of Cape Town Stadium. “Despite how Covid-19 has limited us, the stadium team has been focused on readying itself for Western Province Rugby’s arrival, and in turn an extended calendar of events, including WP Rugby senior professional home matches, soccer matches and concerts. We’re looking forward to the post-Covid-19 era when we can bring spectators and concertgoers back into the stadium to enjoy a host of exciting events we’re eagerly waiting to roll out. With this latest offering, we’ve refined our spectator experience to offer something far more spectator focused in nature; it’s fresh, modern and appealing at the same time.”

With 2,100 seats, the Business Lounge membership will offer not only a prime viewing position, but also refined catering options and ample space for socialising. “Sports Fanatics” can enjoy a hospitality offering including delicious gourmet burgers, boerewors baguettes, snacks and a well-stocked bar. For “Business Networkers”, there’s a fully catered offering that’s suitable for client entertaining and networking. The “Family of Fans” membership will be tailored towards a child-friendly option, with suitable catering and beverage options to match. All members will have preferential access to parking in-stadium or close by, as well as exclusive ablution facilities. Aside from being able to attend WP Rugby senior professional rugby matches, all members will enjoy various options of purchasing tickets and hospitality packages for other selected stadium events, including sporting events and concerts.

The Business Lounge has been fully renovated and lends itself to creative and unique experiences, both for bowl events and for private functions. Business Lounge members will also receive a 20% discount on any booking done when hiring the Business Lounge for private functions such as weddings and conferences.

While the date on which spectators will be able to return to the stadium remains unclear due to Covid-19, interested parties can either come and view the facility or participate in a virtual tour. They can also complete an “expression of interest” which will ensure they’re able to select their preferred seats and secure them. As soon as legislation allows the stadium to host spectators again, the organisation will conclude the sales process with prospective members. The stadium anticipates this will be around June 2021.

Completed 11 years ago to host some of the first 2010 FIFA World Cup matches, Cape Town Stadium has built up a legacy of hosting world-class sports events, including the World Rugby Sevens Series, Roger Federer and Rafael Nadal’s Match in Africa, and Premier Soccer League fixtures, playing home to Cape Town City FC and the former Ajax Cape Town FC. However, over the last year, frequently adjusted and differing lockdown restrictions have mostly prevented large-scale public events from taking place, not only in South Africa but also worldwide, forcing stadiums to re-evaluate and adjust what they offer and how they remain viable. “We watch as progress is being made opening stadiums in various countries around the world,” explains De Reuck. “The governments of the USA and China have started allowing smaller numbers of fans back into stadiums, a sign of hope and also the start of a blueprint for how it can be done. Last month’s Super Bowl, which hosted 25,000 fans in Tampa’s 60,000+-seater Raymond James Stadium, is a case in point, and we’re following them closely, along with China and its football-league matches.”

De Reuck believes that if stadiums operate responsibly on a limited-capacity basis, and uphold Covid-19 health and safety protocols, then the re-entry of spectators is possible. “But this takes working with national government and the industry, and ensuring at the same time that spectators return to stadiums in a responsible and safe manner.”

With pandemic-linked restrictions now eased to Level 1 as per the guidelines set down by the Disaster Management Act, the stadium hopes that the reopening of stadiums and events will become an element for consideration by government. Until then, the management of Cape Town Stadium will continue to play a meaningful role in society. Just last year, the stadium became the province’s main repatriation centre for over 10,000 foreign nationals needing to get home as strict Covid-19 lockdown restrictions came into effect.

This multidimensional aspect of the stadium, together with its prime position and lavish views of Table Mountain, Lion’s Head, Signal Hill, the Atlantic Seaboard and the V&A Waterfront, is key to maintaining its position as the Western Cape’s number-one destination for large-scale entertainment. “I think it would be true to say that we’ve demonstrated our ability to run, manage and uphold Covid-19 health and safety protocols, and we will absolutely continue to do so with the hosting of football and rugby matches under current Covid-19 guidelines,” notes De Reuck. “We take our prescripts from national government on a daily basis, and we are hopeful that spectators will be allowed back into stadiums in some shape or form from the second half of this year.”

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About Cape Town Stadium:

With its capacity of 62 000, Cape Town Stadium is the home of Premier Soccer League club Cape Town City, and Western Province Rugby. Besides sporting events, the stadium has played host to electrifying performances by world-renowned artists including Ed Sheeran, U2, Neil Diamond, Lady Gaga, Justin Bieber, Rihanna, One Direction, Lionel Richie and Mariah Carey.

Located on prime real estate in the heart of the picturesque Green Point Common, the venue with its 13 535m2 pitch boasts lavish views of Table Mountain, Signal Hill, the Atlantic Seaboard and the V&A Waterfront. Its offerings include the Business Lounge, a newly launched premium hospitality space membership; private suites and networking lounges; four well-equipped TV studios and media seating for 178; and over 1 000 on-site parking bays.

The 50-metre-high structure with its iconic oval shape was designed through a joint partnership of GMP Architects in Germany and two local firms, Louis Karol and Associates and Point Architects. An eye-catching curvy membrane-like glass-fibre outer skin encases the stadium bowl, which sits atop a raised podium that doubles as a promenade overlooking Green Point Common. The three forecourts, connected by intersecting bicycle and pedestrian routes, complement the multifunctional nature of the stadium and create an ideal pedestrian flow.

Cape Town Stadium has played host to the 2010 FIFA World Cup, the World Rugby Sevens Series, and the Roger Federer and Rafael Nadal Match for Africa.

About the Business Lounge:

The Business Lounge is a newly renovated shared hospitality facility catering for 2 100 pax on the 4th floor in the main hospitality block (West Block) of Cape Town Stadium. Situated above the halfway line, it offers sweeping views of the pitch, the stadium bowl, Table Mountain, Signal Hill, and the Atlantic Seaboard. Its three subdivided areas are separated by stackable glass doors, each space equipped with its own bar and serving area.

For all Western Province Rugby senior professional home matches and a host of other events, each of the three subdivided lounge memberships – ‘The Sports Fanatic’; ‘The Networker’ and ‘The Family of Fans’ – will have food and beverage offerings to suit the target market.

These annual hospitality packages includes a WP Rugby season ticket to all senior professional rugby matches per year, as well as the opportunity to purchase hospitality packages for selected events hosted at the stadium.

For more information, please contact:

CRAIG DUMMETT
082-072-4103/ 021-418-2466
craig@transformmarketing.co.za

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