Gauteng support for coastal-city marathon picking up momentum

Growing international interest in Sanlam Cape Town Marathon
27th Mar 2019
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Tropical-island romance and round-the-world expeditions inspire playful Gigi Rooftop cocktails
3rd May 2019

Gauteng support for coastal-city marathon picking up momentum

Flat fast course, beautiful route and world-class organisation of Sanlam Cape Town Marathon are major drawcards

Johannesburg, 4 April 2019 – Africa’s only IAAF Gold Label-status marathon officially kicked off preparations for this year’s springtime event with a press conference this afternoon in Sandton. This inaugural Joburg launch marks the significance of an event witnessing growing support from the country’s northern provinces.

Ninety percent of the marathon’s total entries for last year were South African runners, of which just under half fell outside the host province of the Western Cape. International interest in the marathon is also exceptionally high, with more than 82 countries having been represented at the 2018 event.

“Its route undoubtedly is what’s attracting people, and its low altitude coupled with a flat and fast course offer a record-breaking opportunity for professional and novice runners alike,” says race ambassador and Olympian Elana van Zyl-Meyer.

Held on the weekend of 15 September, when Cape Town normally experiences cool, clear, wind-free weather, the 42.2km marathon is the pinnacle of a series of running events that attract major interest. This year’s weekend festival of running kicks off on Saturday 14 September with the 22km and 12km Peace Trail Runs and a 5km Peace Run. On Sunday 15 September the iconic 42.2km city marathon takes place, and for those who aren’t quite ready to undertake a full marathon, there’s the option of a 10km Peace Run.

In 2018 the marathon was awarded “Participation Event of the Year” by the annual Sports Industry Awards, judged partly on the route experience and its climbing participatory numbers. Adapted over several years, the route capitalises on past runners’ preferences and showcases the best of what the City of Cape Town has to offer. It begins in Green Point, with views of scenic Granger Bay and the bustling and popular V&A Waterfront, moving along a flat and straight course through the city’s downtown district before heading southeast towards the tree-lined suburbs of Rondebosch and Newlands. It offers breathtaking views of Table Mountain, Devil’s Peak and the Atlantic Ocean, and carries a strong historical flavour too, encompassing areas such as District Six, Woodstock and De Waterkant, which are all rich in beautifully restored heritage buildings.  

“The route’s beauty comes alive in its people too,” notes race director Janet Welham. Because of the vibrant nature of the marathon and the many residential suburbs it moves through, it holds significant entertainment value for surrounding communities. Last year 17 water stations were manned by over 600 volunteers; 20 bands and DJs performed at the stations, involving over 20 charities and 10 athletic clubs. There were additionally four large and ten smaller spectator zones, and 45 activations took place along the route too. “A diverse mix of Cape Town’s people packed the sidewalks and our title sponsor graciously ran a ‘gees’ competition, offering R500 000 in prize money for the best dressed and most entertaining. The response we received was phenomenal,” says Welham.

A crucial part of the public participation on the route and from the sidewalks is the social causes the marathon supports through its Run4Change legacy programme. Last year more than 50 charities used the marathon to raise in excess of R2.5 million, with fans standing along

the route cheering on celebrities, businesspeople and ordinary men and women all running for a cause. The programme’s charitable premise is to use the event to leverage social challenge, to become one of the biggest fundraising events in the country, and to increase spectator participation.

Trurman Zuma, chief executive of Sanlam Integrated Solutions and head of Recurring Savings says, “This collective human spirit also enables us to use the marathon as a platform that promotes awareness around important social causes. The Cancer Association of South Africa, which does such great work around cancer awareness and research, is among the partners with which we collaborate to reach and educate as many people as we can through the marathon. Additionally, Sanlam works very closely with the organisers of the race to ensure that the event has a very minimal impact on the city’s environment and infrastructure, in this way enabling the marathon to be certified climate-neutral status.”

Having first won its Gold Label accreditation in 2017, this must-run city marathon is required by the IAAF to adhere to strict protocols around elite-athlete participation, medical support, anti-doping, technical and measurement, road closures, insurance, pacing, drinking/sponging, timing and marketing. Each year the marathon has to reapply for label-status accreditation from the IAAF, which is why its organisational committee has developed a well-rounded and robust operating model.

Welham says, “Although Gauteng runners and those farther north are impressed by the beauty of the route, I think, coming from the commercial capitals of the country, they appreciate organisational excellence as well.  When speaking to running clubs in Johannesburg we’re highlighting the merits of running an IAAF Gold Label-status marathon, a race that focuses on organisational excellence. It’s an ideal marathon to run for novices who’re stepping up from the half to the full, or for those who’re wanting to run personal bests or qualify for other races in South Africa or abroad.”

Since the new Cape Town Marathon format was launched in 2014, it has received massive support from its host partner, the City of Cape Town, who regard the marathon as a critical lever in not only reaching across cultural-political divides and bringing together a broad cross-section of people, but also to draw sizeable local and international tourism support. The organisers hope to increase support of the marathon from South Africa’s northern provinces by as much as 15% in 2019.

Entries have opened at www.capetownmarathon.com. Special weekend travel packages are available through the marathon’s official travel partners Tsogo Sun Hotels and Penthouse Sporting Tours.

Africa is my home, this is my race. It’s Cape Town, must run it!

#Run4Change
#ChallengeYourself; #ChallengeYourFriend; #CaptainsChallenge

#GeesofCapeTown #ctmarathon2019

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For media enquiries, please contact:

CRAIG DUMMETT

PR for the Sanlam Cape Town Marathon

021-418-2466

082-072-4103

craig@transformmarketing.co.za

ABOUT THE SANLAM CAPE TOWN MARATHON

Africa’s GOLD, as Africa’s only IAAF Gold Label status marathon, the Sanlam Cape Town Marathon is an exhilarating festival of running that brings together runners, elite athletes, social joggers and surrounding communities to enjoy a spring weekend of running through Africa’s spectacularly beautiful Mother City.

The classic Olympian 42.2km marathon takes centre stage on the Sunday, which follows a 10km Peace Run in the morning, and two Peace Trail Runs (12km and 22km) and a 5km Peace Run/ Walk on the Saturday.

As Africa’s “must run” iconic city marathon, it aims to facilitate and leverage change at a national level through its Run4Change Legacy Programme, comprising five pillars:

  • To focus on HEALTH and WELLNESS
  • To become one of the biggest FUNDRAISING sporting events in South Africa
  • To promote PEACE and SPORT
  • To be a SUSTAINABLE event
  • To DEVELOP and EMPOWER South African Athletes

Managed by a joint partnership through Western Province Athletics (WPA), ASEM Running and the City of Cape Town, the Sanlam Cape Town Marathon, to be held in September, is endorsed by Elana Van Zyl-Meyer and Francois Pienaar.

It offers a competitive yet beautiful route, providing runners with a unique experience that highlights the city’s natural splendor and top cultural attractions. The field is inclusive of the world’s elite athletes, club and non-club runners, casual joggers, social runners and walkers. Athletes and spectators can enjoy Cape Town’s unique festive atmosphere at safe, fun supporter zones along the route, and at the finish in Green Point.

https://www.facebook.com/CTMarathon/

Twitter and Instagram:  @CTMarathon and ctmarathon

#ctmarathon2019

#CaptainsChallenge

#run4change

#citymarathon

ABOUT SANLAM GROUP

 Sanlam is a pan-African financial services group listed on the Johannesburg, Namibian and A2X stock exchanges. Through its five business clusters – Sanlam Personal Finance, Sanlam Pan Africa, Sanlam Investments, Sanlam Corporate and Santam – the Group provides comprehensive and bespoke financial solutions to institutional clients and consumers across all market segments. Sanlam’s areas of expertise include insurance (life and general), financial planning, retirement, investments and wealth. Established in 1918 as a life insurance company, Sanlam has become the largest non-banking financial services group in Africa, through its diversification strategy. Headquartered in South Africa, Sanlam has a direct stake in financial services entities in Namibia, Botswana, Swaziland, Zimbabwe, Mozambique, Mauritius, Malawi, Zambia, Tanzania, Rwanda, Uganda, Kenya, and Nigeria. It also owns SAHAM Finances Group, thereby having a footprint of insurance operations in Morocco, Angola, Algeria, Tunisia, Ghana, Niger, Mali, Senegal, Guinea, Burkina Faso, Cote D’Ivoire, Togo, Benin, Cameroon, Gabon, Republic of the Congo, Madagascar, Burundi, and Lesotho, making it the largest non-banking financial services group in Africa. Sanlam also has exposure to insurance businesses in India, Malaysia and the United Kingdom and has business interests in the USA, Australia, the Philippines, Lebanon and Saudi Arabia. For further information, visit www.sanlam.com or follow us @sanlam.

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